Cottonwood

For HVAC, plumbing, electrical, and home service companies

From Ad Click to Cash in the Bank. Nobody Owns the Middle. We Do.

Your ads company runs the same playbook they run for everyone. Your scheduling app loses half the leads. Your bookkeeper chases invoices three weeks late. Nobody can tell you which ads actually made money. We build one system that owns every step. And ads that finally work because there's a machine behind them.

You built a $2M company and you're working harder than your own techs.

Other companies your size are doing $3M with the owner working 40 hours a week. Same market. Same services.

They're on the same channels as you. Same Google Ads. Same LSAs. They hire from the same pool of techs. But somehow they're profitable and you're grinding.

The difference is that when a lead comes in, every step from that phone call to the cash in the bank is connected. Nothing leaks. Nobody forgets. The owner sees everything on one screen.

You're paying for 5 tools that don't talk to each other. A marketing company sends you a report you can't connect to revenue. And you're still the one making sure nothing falls through the cracks. That's why you work 70 hours.

We connect every step from the ad to the bank account.

Nobody owns the handoffs between your tools. That's where your money dies.

01Ad Click
02Call / Form
03Follow-Up
04Job Booked
05Dispatched
06Completed
07Invoiced
08Paid
09Review
10Re-engaged

Because we own every step, we know which ads produce $10K jobs and which ones produce tire-kickers. Your ads get better every month. Not just your pipeline.

This isn't theory.

HVAC Company — 6 techs, Ontario
–$200K/yr
$300K/mo

From losing $200K annually to $300K revenue months. We replaced every broken process and connected the full pipeline. Reference available on request.

Eye Surgery Clinic — Private Practice, Ontario
0
15leads/mo

From zero private-pay leads to 15 qualified leads per month. Each procedure worth $5K+. Reference available on request.

Heating & Cooling — 12 techs, Toronto
11
800members

Maintenance program grew from 11 to 800 members in 6 months. Single emails pulling in $15K to $30K. Reference available on request.

Here's how we start.

01

Free Revenue Leak Breakdown

30 min

We pull up your ads, your reviews, your response times. Everything we can see from the outside. We show you exactly where leads are dying and money is leaking. No pitch. If you don't see the problem, we part ways.

02

We Build the Machine

2–4 weeks

We map your business end to end. How leads come in. How jobs get booked. How invoices go out. Where things break. Then we build one custom system that replaces the duct tape. Your team doesn't learn new software. If Jobber or ServiceTitan handles your scheduling, great. We build around it, not instead of it.

03

We Run It and Bring the Leads

Ongoing

We don't hand you off to an ad manager running the same playbook as everyone else. Because we built the system, we can see which campaigns produce actual revenue. Not just clicks. Your ads optimize for money in the bank, not vanity metrics. We manage it monthly. You run your business.

This isn't a $500/month marketing retainer and it's not a $100K consulting engagement. We'll scope exactly what you need on the call.

Built by operators, not consultants.

We've managed recruiting, dispatched techs, fired underperforming admins, collected on $300K in receivables, and sat in the same chair you're sitting in. That's why our systems work. We built them for businesses we actually run.

Uzair Ahmed

Builder & Operator

Built and runs a mobile mechanic company from the ground up. Wrote the software, runs the ads, manages the ops. Replaced ServiceTitan with a custom platform because off-the-shelf tools couldn't keep up.

Sachin Gupta

Strategy & Operations, Harvard MBA

Took a near-bankrupt HVAC company and rebuilt every process from scratch. Recruiting. Office staff. Dispatch. Billing. The business went from losing $200K/year to its best months ever. Makes sure the numbers work before we touch anything.

Find out where your money is going.

30-minute call. We pull up your business, show you the leaks, and tell you exactly what we'd fix. If you don't see the value, you leave with free intel on your own business. No pitch unless you ask.